Blog

Privacy Policy

Effective Date: January 1, 2020

Last Updated: May 31, 2025


 

1. Introduction

Welcome to Apartemo ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website apartemo.com (the "Website").

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Website.

 

Quick Summary:

  • We collect information you provide directly, automatically through your use of our Website, and from third parties
  • We use your information to provide services, communicate with you, and improve our Website
  • We share information only as described in this policy or with your consent
  • You have rights to access, update, delete, and control your information
  • We use cookies and similar technologies - you can manage your preferences
  • We do not knowingly collect data from children under 16

2. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

  • Fill out contact forms
  • Subscribe to our newsletter
  • Create an account
  • Communicate with us via email
  • Participate in surveys or promotions

This information may include:

  • Contact Information: Name, email address, phone number, mailing address
  • Account Information: Username, password, profile information
  • Communication Data: Messages, feedback, survey responses
  • Professional Information: Company name, job title, business contact details

Information Collected Automatically

When you visit our Website, we automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages viewed, links clicked, referring site, access times, duration of visit
  • Location Information: General location based on IP address
  • Cookie Data: Information collected through cookies and similar technologies (see Section 9)

Information from Third Parties

We may receive information about you from:

  • Social media platforms (if you interact with our social media accounts)
  • Business partners and affiliates
  • Public databases
  • Marketing partners

3. How We Use Your Information

We use your information for the following purposes:

To Provide and Maintain Our Services

  • Process and respond to your inquiries
  • Send you requested information and materials
  • Provide customer support
  • Process transactions and send related information

Legal Basis (GDPR): Performance of a contract, legitimate interests

To Communicate With You

  • Send administrative information (e.g., service changes)
  • Respond to your comments and questions
  • Send marketing communications (with your consent)
  • Provide you with updates and news

Legal Basis (GDPR): Consent, legitimate interests

To Improve Our Website and Services

  • Analyze usage patterns and trends
  • Develop new features and services
  • Monitor and analyze effectiveness of our content
  • Personalize your experience

Legal Basis (GDPR): Legitimate interests

For Legal and Security Purposes

  • Comply with legal obligations
  • Protect our rights and property
  • Prevent fraud and enhance security
  • Enforce our terms and policies

Legal Basis (GDPR): Legal obligations, legitimate interests

4. Sharing Your Information

We share your information only in the following circumstances:

Service Providers

We share data with third-party vendors who perform services on our behalf:

  • Web Hosting: To host our Website and store data
  • Analytics: Google Analytics to understand Website usage
  • Email Services: To send newsletters and communications
  • Payment Processors: To process secure payments (we do not store payment card details)
  • Customer Support: To provide help desk services

Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Court orders or legal process
  • Requests from government authorities
  • To protect our rights, privacy, safety, or property
  • To enforce our terms and conditions

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

With Your Consent

We may share your information for other purposes with your explicit consent.

5. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your country.

We implement appropriate safeguards for international transfers, including:

  • Standard Contractual Clauses approved by the European Commission
  • Ensuring recipients are in countries with adequate data protection laws
  • Obtaining your explicit consent where required

By using our Website, you consent to the transfer of your information to countries outside your country of residence.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

Rights for All Users

  • Access: Request a copy of your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your information (subject to legal requirements)
  • Communication Preferences: Opt-out of marketing communications

Additional Rights for EU/UK Residents (GDPR)

  • Portability: Receive your data in a structured, machine-readable format
  • Restriction: Request restriction of processing in certain circumstances
  • Objection: Object to processing based on legitimate interests
  • Automated Decision-Making: Right not to be subject to solely automated decisions

Additional Rights for California Residents (CCPA/CPRA)

  • Do Not Sell or Share: Opt-out of sale or sharing of personal information
  • Limit Sensitive Data Use: Restrict use of sensitive personal information
  • Non-Discrimination: Right not to receive discriminatory treatment

Additional Rights for Residents of Other US States

Residents of Colorado, Connecticut, Utah, Virginia, and other states with privacy laws have similar rights to access, delete, correct, and opt-out of certain processing.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information in Section 13. We will respond to your request within the timeframe required by applicable law (generally 30-45 days).

7. Data Security and Retention

Security Measures

We implement appropriate technical and organizational security measures, including:

  • Encryption of data in transit (TLS 1.3) and at rest
  • Access controls and authentication procedures
  • Regular security assessments and updates
  • Employee training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Retention Periods

We retain your information only as long as necessary for the purposes set out in this policy:

  • Contact Information: 3 years after last interaction
  • Account Information: Duration of account plus 1 year
  • Marketing Preferences: Until you unsubscribe plus 1 year
  • Website Analytics: 26 months
  • Legal Records: As required by applicable law (typically 7 years)

8. Do Not Sell or Share My Personal Information

We do not sell your personal information for monetary consideration. However, we may share information with third parties in ways that could be considered a "sale" or "sharing" under certain privacy laws.

California, Colorado, Connecticut, Utah, and Virginia residents: You have the right to opt-out of the sale or sharing of your personal information.

Do Not Sell or Share My Personal Information

We recognize Global Privacy Control (GPC) signals as valid opt-out requests where required by law.

9. Cookies and Tracking Technologies

Types of Cookies We Use

Essential Cookies

  • Required for Website functionality
  • Cannot be disabled

Analytics Cookies

  • Help us understand how visitors use our Website
  • Google Analytics with IP anonymization

Marketing Cookies

  • Used to deliver relevant advertisements
  • Track ad campaign performance

Preference Cookies

  • Remember your settings and preferences
  • Enhance your user experience

Managing Cookie Preferences

You can manage your cookie preferences by:

  • Clicking "Cookie Settings" in our Website footer
  • Adjusting your browser settings
  • Using browser extensions that block tracking

Note that disabling certain cookies may impact Website functionality.

Other Tracking Technologies

We may also use pixel tags, web beacons, and similar technologies to collect usage information.

10. Children's Privacy

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately.

If we discover we have collected information from a child under 16, we will promptly delete such information from our systems.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by:

  • Posting a notice on our Website
  • Sending an email (for registered users)
  • Updating the "Last Updated" date

We encourage you to review this Privacy Policy periodically.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Data Controller:

Apartemo
[Company Address]
[City, State/Country Postal Code]

Email: [email protected]
Phone: [Phone Number]

Data Protection Officer (if applicable):

[Name]
Email: [email protected]

Supervisory Authority

For EU Residents:

You have the right to lodge a complaint with your local data protection authority. Find your authority at: https://edpb.europa.eu/about-edpb/board/members_en

For UK Residents:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk

For California Residents:

California Privacy Protection Agency (CPPA)
Website: https://cppa.ca.gov

14. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you need this policy in an alternative format, please contact us.

California Privacy Rights Addendum

This addendum applies to California residents and supplements our Privacy Policy.

Categories of Personal Information Collected:

  • Identifiers (name, email, IP address)
  • Internet activity (browsing history, interactions)
  • Commercial information (purchase history)
  • Geolocation data (general location from IP)

Sources: Directly from you, automatically, third parties

Business Purposes: As described in Section 3

Categories Shared: Service providers, legal requirements

Your Rights: Access, deletion, opt-out, non-discrimination

Shine the Light: California residents may request information about disclosures to third parties for direct marketing.

Nevada Privacy Rights

Nevada residents may opt-out of the sale of covered information by emailing [email protected].

Privacy Notice for EU Residents

This notice supplements our Privacy Policy for EU residents under GDPR.

Legal Bases:

  • Consent (marketing communications)
  • Contract (service delivery)
  • Legal obligations (compliance)
  • Legitimate interests (security, improvement)

International Transfers: Standard Contractual Clauses

Your Additional Rights: See Section 6

Data Protection Officer: [email protected]

By using our Website, you acknowledge that you have read and understood this Privacy Policy.